Say “no” to random acts of Marketing

“We’ve got to get this email out.” “We’ve got to write this week’s blog.” “The deadline for that article is due on Friday.”

Sounds familiar? Well, it’s the way of the world and sadly accounts for hundreds of missed opportunities and thousands of pounds of lost potential revenue.

If you’ve got something to say to your audience, say it at the same time in different ways across all your channels to market. Plan it. Build the content. Integrate the delivery across PR, across social media, across Direct Mail, in your speaking opportunities at events, in the content of your webcasts.

Reinforce what you want to get across at every opportunity using every vehicle.

Click to download our “how to” guide to integrated marketing >>

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s