“We’ve got to get this email out.” “We’ve got to write this week’s blog.” “The deadline for that article is due on Friday.”
Sounds familiar? Well, it’s the way of the world and sadly accounts for hundreds of missed opportunities and thousands of pounds of lost potential revenue.
If you’ve got something to say to your audience, say it at the same time in different ways across all your channels to market. Plan it. Build the content. Integrate the delivery across PR, across social media, across Direct Mail, in your speaking opportunities at events, in the content of your webcasts.
Reinforce what you want to get across at every opportunity using every vehicle.