Telemarketing is the most interactive marketing medium available. It allows you to answer your prospects’ questions, address their concerns, and immediately overcome any objections. It is instrumental in complementing and adding a personal touch to other, more “arms-length” activity.
On the practical side, it’s highly flexible. You can adjust your strategy at any point, you can change your offer and your audience in a single call, you can increase and decrease the hours as required.
- Telemarketing provides you with immediate feedback & valuable information. This should be reviewed and analysed in order to respond
quickly to your audience’s response. It helps you hone your message and understand what your targets are really interested in hearing about.
- Telemarketing is the only form of promotion that requires an immediate response. It can’t be ignored. That can’t be said of an email.
- Telemarketing provides you with a captive audience the minute the phone is answered. You are immediately engaged in 2-way communication.
- Telemarketing provides you with increased potential to improve your business. As a fundamental part of the Marketing mix, it is essential not only to lead progression, but also to client retention, knowing your customers better as well as traditional uses such as appointment setting, event drives and follow-ups.